MASTER CONTROL SYSTEMS
SIS PRODUCT LAUNCH

Accompany the President of Master Controls to a real testing lab for a new equipment rating, and illustrate why this was groundbreaking in the industry.

In order to film a very technical test, we first had to understand the industry, and why this was a groundbreaking invention. Through a series of detailed conversations, we created a shotlist of key elements that would need to be filmed, making sure to balance the technical understanding with where the audience would be coming from.

The film has been used in digital marketing and tradeshows, and is responsible for multiple direct referrals.