MCS
BECAUSE LONGEVITY MATTERS

Create a series of memorable ads that draw attention to the extremely low standards advertised as ‘normal’ by our client’s competition - and that customers deserve better.

We scripted a 4-part series that draws parallels between industry issues to everyday situations  - driving home the ridiculous nature of what happens when working with their competitors. Each spot was focused around a few core issues - in this case: marked up circuit board cost and replacement part availability.