F5 | GLOBAL GOOD CAMPAIGN
Code IGNITES PERSONAL PASSIONS

[CREATIVE BRIEF] “Code Connects Us All” was the creative starting block tech company F5 built their Global Good campaign around, and its simplicity and power immediately resonated with us. Because code doesn’t just connect us digitally - it’s in our DNA. And connection is what life is about.

Filmed during COVID, our task was to create a series of three films that would elevate the creative, create a safe and comfortable production environment for on-camera employees and clients, and ultimately create a series that would champion F5’s authentic approach to giving back.

[CODE IGNITES PERSONAL PASSIONS] This film in particular was focused on F5’s commitment to empowering their employees to give back to their local communities, and the transformative good they have been able to achieve within them.

CLIENT: F5

Other Films in this Series:

• F5 | Code Empowers Game Changers

• F5 | Code Helps Us Help Others

Our Involvement

Filmed over the course of 15 days across 10 global locations, our team leveraged local crews while maintaining story control via remote interviews, and thorough pre-production and storyboarding. Additionally, we were particularly mindful of taking all appropriate COVID precautions for production, as it was important to us that F5 was reflected positively for employees and clients engaged in the filming experience itself.

We then edited the 50+ hours of footage into three films in under two weeks, weaving the theme of “connection” through each - ultimately crafting a cohesive campaign that empowered the company’s vision.

You can read more F5 and their Global Good program here: https://www.f5.com/company/global-good