Impossible objects x OnStar
CASE STUDY
As a cutting edge Virtual Production company, Impossible Objects wanted to highlight how their collaboration with OnStar elevated creative without elevating costs for their campaign “Better Never Stops”.
For this Case Study, we filmed the production of their OnStar spot over three days and interviewed over 10 key stakeholders.
Creatively, we collaborated on a short-list of questions that would illustrate the core points for Impossible Objects authentically, and what visuals would be the strongest to add clarity, fascination, and approachability to Virtual Production.
It’s one thing to talk about Virtual Production - but it’s another thing to see it, and feel comfortable pitching it as a creative. Our BTS film was used to as marketing collateral to other agencies and creatives, allowing them an inside look at the process, and establishing Impossible Objects are the frontrunner in that space. Because they are! Check out their incredible work here: https://www.impossible-objects.co/work
BTS by Journeymen Studios
Edited by NOURISH (nourish.art)
Executive Producer (Nourish): Ien Chi
• • An Impossible Objects x NantStudios Production • •
Production Company: Impossible Objects
Executive Producers: Joe Sill, Jerad Anderson
