Our Process

To elevate your vision, we first take the time to establish a deep understanding of your video, marketing, and brand objectives - all before we ever hop on a call with you.

Our diligence starts as soon as your info hits our inbox, including an internal assessment of your current assets, publicly available campaigns and positioning, and any other relevant information we can get our hands on.

All of this before we ever hop on the phone, so we can immediately contribute to the purpose and vision of your film.

From here, we’ll put together a customized proposal for you in less than 48 hours.

After an initial kick-off call, we’ll start digging into the exact creative details and story, contributing our own ideas, and revising and honing the story or concept for production.

During this phase, a regular touch base is established, we’ll collect all brand assets, and all client-side team members are looped in.

The functional preparation for the shoot - we get everything ready from production schedules, to pre-interviews, to props, permits, and cast and crew.

With exacting precision, we will know what is happening on your shoot down to 15minute blocks - which allows for creativity, inspiration, and spontaneity on the shoot itself.

This is where the film is actually made.

The fun part! Following our detailed production schedule and shotlist, we hit all our marks - and using our deep understanding of your company and objectives, seek out the small moments that will make your film shine.

We divide editing into two segments: picture lock, and polish.

Picture Lock.

The first draft you’ll get is actually far from a rough cut - it’s a carefully edited film that we’ve reviewed and revised internally until we’re happy with it, and THEN sent to you.

You’ll be making notes on our Vimeo review platform, and for the first review we’ll set up a phone call to make sure we’re tracking with your vision, and then revise and iterate your film over another round of feedback (2 rounds total). From here, we move on to the…

Polish.

This is where we start to really make the footage shine, including professional coloring, sound, sound design, and animated title cards. Typically this process is the easiest to approve, and depending on the project scope, we’re able to digitally deliver the final files 1-2 weeks from Picture Lock.